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Swot analysis swot analysis is a tool for auditing an organization and its environment it is the first stage of planning and helps marketers to focus on key issues swot stands for strengths, weaknesses, opportunities, and threats. Swot analysis and pest analysis and changes in the market a swot analysis is a subjective assessment of information about the business that is organized using. China telecom corporation limited (728)-financial and strategic swot analysis review provides you an in-depth strategic swot analysis of the company’s businesses and operations.