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Objectives describe successful planning tools and techniques, including porter’s five forces model, first and second mover strategies, swot analysis, and the strategic window. -contemporary marketing wired (1998) by boone and kurtz marketing is a big umbrella it may or may not include: analysis of programs, materials, customers and the . Learn boone kurtz contemporary chapter 1 with free interactive flashcards choose from 500 different sets of boone kurtz contemporary chapter 1 flashcards on quizlet. Chapter 1 crm hello, goodbye - powerpoint ppt presentation the presentation will start after a short (15 second) video ad from one of our sponsors.